Digital Screen Network

1.How can it help independent producers and exhibitors like Picturehouse?
2.What will it mean for audiences?
3.How does your local area benefit? (You may need to look at the UKFC website for this information).
4.How does it impact on YOUR film consumption?
5.What will this technology also provide to cinemas? (Think about audiences or alternative viewing)
6.What can you suggest this might mean for other technologies? (Consider proliferation of hardware)

1. Through the use of Digital Screen Network independent cinemas such as Picture House can show films infinitely without having to pay extra for film reels that perish and wear out over time from use, this is highly beneficial to independent cinemas as they work on a smaller budget. Also because digital hardware is smaller and more compact than traditional equipment. Furthermore because digital technology allows films to be stored as data allows independent films to acquire and distribute entire films from the film companies without shipping heavy and delicate equipment.

2.For audiences ticket prices can be cheaper and if the cinema economizes on the extra space created by the smaller digital equipment they could also experience more luxurious or increased seating space. The quality of the film being shown is also in higher definition than older technology.

3.The local area can benefit from having a wider variety of film types to watch because through easier transition of film data the cinema can afford to show foreign and obscure films from every corner of the filming industry.

4.I can experience a great choice of films for a lower price and watch them in a high definition with rich sound and colour.

5.This new technology will create I wider variety of audiences especially teenagers and young adults who are often enticed by new technology.

6.Older technologies could in many ways become obsolete, however there is a strong possibility that viewing films through older technology could be considered as a new and interesting experience alongside digital films, this could then be exploited as a marketing opportunity – “vintage Equipment Film Night”