1.How many films in total are being exhibited?

50 Films

2.Select a range of 3 different films for each cinema. How many times is each film screened? What does this mean for audiences?

Vue:
Alice In Wonderland: 6
How To Train Your Dragon: 2
I Love You Phillip Morris: 5

Picture House:
Perrier’s Bounty: 7
Kick-Ass: 2
The Girl With The Dragon Tattoo: 4

3.Identify the total number of films in relation to the total number of screenings.

Cinema City had 8 films on show with 25 screenings. Vue had 16 films on show with 63 screenings

4. Identify the % of Hollywood films vs British films for each cinema that weekend

11 out of 15 films shown in view are Hollywood films with only 4 out of being British At Cinema City 3 out of 5 films are British

5.What conclusions can you draw about how different audiences are catered for in your local area?

British audiences have a good choice in terms of consuming films. At Vue they can consume mainstream films with quite a few choices in British film; However if you did want a specifically British films you can go to Cinema City. As a consumer I was surprised at the amount of British films in Vue, I am undecided on which cinema I would go to. I think it would depend on the occasion.