Tuesday, 20 October 2009
Monday, 19 October 2009
Cosmetic Advertisement Research
This advertisement campaign could help me quite alot because the imagrery used conforms strrongly to rock and roll clichés.
This Juicy Couture advertisement campaign uses strong imagery like the man and woman sharing the "juice", which ties in with the product and keeps it sexy. The clothes they are wearing are quite rock and roll, i.e. tattoos, fur coats etc.
This is Kat Von Dee's advertisement for her makeup, she is a strong iconic figure in rock and roll because she is a famous tattoo artist. In my advertisement i should use strong rock and rol imagery.
Film Noir -Re Posted-
Film Noir
The term film noir was first coined by a French film critic Nino frank, as you can probably tell it refers to a style of film that uses dark, stylish themes which although they are quite easy to define, although what can be done within Style of Film Noir are endless. This movement of filming was developed after the second world war, were a seemingly less innocent world was exploring its dark side, the traditional forms of film noir lasted from the early 1940’s stretching to the late 1950’s were the invention of colour filming took over the film industry.
One of the most definitive elements of film noir is the way lighting is used to incredible effect; this is largely because traditional film noir is shot in black and white, the way light can be used for creating film noir effects on black and white films are very diverse for instance because light can be concentrated to make the viewer focus specifically on a specific thing or place, there can be a high contrast in light and dark to give stronger connotations of good/bad places or people etc, shadow is also used extensively in film noir, to create mystery, suspense and dark style. the majority of the film noir however is shot in low-key light to give the dark and moody style that film noir is associated with.
Another key characteristic of film noir is the types of characters used. Because film noir is dark the characters are usually emotionally of physically flawed, even the main characters in the films who are usually supposed to be morally good often have flaws in there personality which adds to the moody, stylised themes of film noir, some examples of femme fatales and anti heroes found in film noir are Miss Ruth Wonderly, or any of her alias names: Miss Leblanc, or Brigid O'Shaughnessy, this characters deceitful nature led up to her untimely death in the film The Maltese Falcon.
An example of an anti hero would be Same Spade who is also from the film The Maltese Falcon, and played by Humphrey Bogart. This character is a hard-boiled detective with a dark story and has a startlingly flawed personality making him appear vindictive and lacking in empathy.
To further understand the connotations and implementations of film noir we can look at the directors behind the films, one director of note is John Huston, director of such film noir as The Maltese Falcon (1941), The Treasure of the Sierra Madre (1948), and Key Largo (1948). John Huston started his career as a screen writer and made films that were adapted from books or plays and developed a strong style with light, setting, and intense characterization.
The term film noir was first coined by a French film critic Nino frank, as you can probably tell it refers to a style of film that uses dark, stylish themes which although they are quite easy to define, although what can be done within Style of Film Noir are endless. This movement of filming was developed after the second world war, were a seemingly less innocent world was exploring its dark side, the traditional forms of film noir lasted from the early 1940’s stretching to the late 1950’s were the invention of colour filming took over the film industry.
One of the most definitive elements of film noir is the way lighting is used to incredible effect; this is largely because traditional film noir is shot in black and white, the way light can be used for creating film noir effects on black and white films are very diverse for instance because light can be concentrated to make the viewer focus specifically on a specific thing or place, there can be a high contrast in light and dark to give stronger connotations of good/bad places or people etc, shadow is also used extensively in film noir, to create mystery, suspense and dark style. the majority of the film noir however is shot in low-key light to give the dark and moody style that film noir is associated with.
Another key characteristic of film noir is the types of characters used. Because film noir is dark the characters are usually emotionally of physically flawed, even the main characters in the films who are usually supposed to be morally good often have flaws in there personality which adds to the moody, stylised themes of film noir, some examples of femme fatales and anti heroes found in film noir are Miss Ruth Wonderly, or any of her alias names: Miss Leblanc, or Brigid O'Shaughnessy, this characters deceitful nature led up to her untimely death in the film The Maltese Falcon.
An example of an anti hero would be Same Spade who is also from the film The Maltese Falcon, and played by Humphrey Bogart. This character is a hard-boiled detective with a dark story and has a startlingly flawed personality making him appear vindictive and lacking in empathy.
To further understand the connotations and implementations of film noir we can look at the directors behind the films, one director of note is John Huston, director of such film noir as The Maltese Falcon (1941), The Treasure of the Sierra Madre (1948), and Key Largo (1948). John Huston started his career as a screen writer and made films that were adapted from books or plays and developed a strong style with light, setting, and intense characterization.
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